Get an expert take on the future of cloud computing and its impact on the CRM market. When an implementation is effective, people, processes, and technology work in synergy to increase profitability and reduce operational costs.

Business transformation. Cost reduction. Competitive advantage.


Pawel Lamik, CRM and Self Care Product Manager at Comarch SA.

Marcus Ras, Chief Information Officer at OnePhone Services AB.

Chairperson: Darlaine Scott McCoy, TM Forum

Small, innovative communications service providers face a very difficult set of tasks. They must not only provide high quality products and services but also must offer a customer experience that is unmatched by competitors. To do this successfully requires technology that will organize, automate, and synchronize business processes, marketing, customer service, and technical support. However, it is often unfeasible financially to invest to such an extent in their IT in comparison to incumbents.

Cloud computing CRM is rapidly gaining traction as an attractive alternative to the traditional, tailored end-to-end CRM suite deployment model. This webinar will explore:

  • The benefits and drawbacks of CRM cloud computing vs. a tailored CRM suite
  • Whether a hybrid approach is capable of gaining the best of both worlds
  • The needs of an innovative market challenger based on a real world case study

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